Downtown Market Analysis
Downtown Market Analysis
Identifying downtown market opportunities through data
What is a Downtown Market Analysis?
Market studies are typically conducted in downtown districts for a number of reasons. Examples include:
- To help businesses understand their trade area to improve sales;
- To explore business development opportunities; and
- To demonstrate the economic importance of downtown.
The University of Wisconsin-Madison Division of Extension helps communities assess downtown development opportunities based on data and participatory research. The results from a downtown market analysis can serve as the basis for community action.
How it Works
A multistakeholder group is pulled together from members of the community. Through meetings facilitated by a local Extension educator and a statewide Extension economic development specialist, the group uses both data and on-the-ground experience to understand the market, analyze opportunities by sector, develop recommendations, and look at making this information actionable to support local economic development.
For more information, please visit the UW-Madison Division of Extension’s Center for Community & Economic Development’s Market Analysis webpage.
Completed Downtown Market Analysis Reports from Green County Communities
Belleville
View the documents from Belleville’s 2017 Downtown Market Analysis here.
Brodhead
View the documents from Brodhead’s 2019 Downtown Market Analysis here.
Victoria Solomon
Community Development Educator, Extension Green County
Email: victoria.solomon@wisc.edu
Phone: 608-328-9440
