First Impressions

The University of Wisconsin-Madison Division of Extension helps communities assess community development opportunities and develop strategies for community improvement. The First Impressions program helps communities learn about existing strengths and weaknesses of similar communities. The results from a First Impressions visit can serve as the basis for community action and as a way to document changes in the community over time.

All communities have difficulties viewing and experiencing their surroundings as others — customers, visitors, potential residents, and potential businesses — see them. Views can be skewed by over-familiarization, a lack of differing perspectives, expectations, and a reluctance to be completely honest with our neighbors when dealing with difficult issues, such as the appearance of buildings, customer service, and the maintenance of public facilities.

How it Works

Results from Past Completed Reports

How First Impressions Works

Volunteers from two communities agree to do unannounced visits and then report on their findings. Participants become “secret shoppers” for the day to discover what they can about a similar community or neighborhood. Participants follow procedures and document their visit using a participant guide or an online version of the guide to upload photos and comments. The guide, which ensures evaluations and reports are thorough and uniform, requires minimal training.

For more information, please visit the UW-Madison Division of Extension’s Center for Community & Economic Development’s information on First Impressions webpage

Results from Past Completed Reports in Green County Communities

Green County communities have been participating in First Impressions efforts for decades. Some communities have participated numerous times. Here, you can read the First Impressions Reports from various Green County locations.